There is no shortage of options when it comes to travelling across Europe.
There are many destinations to visit across Europe(Image: Roberto Moiola / Sysaworld via Getty Images)
Europe boasts an array of must-see destinations, from sun-soaked coastlines to towering peaks, icy glaciers, and historically rich cities. The continent truly caters to every type of traveller.
Yet choosing where to go can prove challenging given the vast number of places available. To help narrow down the options, a group of travel specialists were asked which European nation deserves at least one visit in everyone’s lifetime.
While many British holidaymakers favour Spain for sunshine breaks, and Paris remains a popular choice for weekend getaways, neither emerged as the experts’ favourite.
Portugal, Greece, and Italy topped the rankings amongst the countries recommended. The specialists outlined their rationale, citing factors including heritage, cultural richness, and culinary excellence.
Championing Portugal as Europe’s premier destination, Joanne Lynn, travel expert at cruise and tour operator Riviera Travel, explained: “It offers an impressive mix of history, scenery and culture, but what really makes it stand out is the contrast between its regions, particularly beyond the well-known Algarve.”
She added: “While the Algarve is popular for its beaches and warm climate, the Douro Valley provides a completely different experience. This is a quieter, more traditional side of Portugal, where travel is centred around the river and the surrounding vineyard landscapes.
“It’s less about resort-style relaxation and more about taking your time and enjoying the setting.” Visitors can journey through vineyards while enjoying picturesque rural landscapes. There’s an opportunity to taste Portugal’s celebrated wine and port.
Joanne continued: “These experiences feel far more personal and rooted in place than what many travellers might be used to in busier destinations.
“Overall, it’s this contrast that makes Portugal stand out. The Algarve offers ease and familiarity, while the Douro Valley provides a quieter, more authentic perspective, shaped by landscape, tradition and local culture. Experiencing both highlights just how varied the country is, and why it leaves such a lasting impression on those who visit.”
Meanwhile, InteleTravel UK and Ireland Managing Director, Tricia Handley-Hughes, identified Greece as “an absolute essential” for any bucket-list.
She commented: “What makes it so special is the diversity – you can stand in the shadow of the Parthenon one morning and be in a quiet cove by sunset. It also offers a sense of authentic hospitality that is increasingly hard to find.
“Whether you are island-hopping or exploring ancient ruins, the experience is truly humbling.” Tricia noted that lodging options throughout Greece vary from traditional self-catering flats to premium hotels.
A final recommendation is Italy. Tim Hentschel, CEO and Co-founder of HotelPlanner.com, believes it “effortlessly” blends history, culture and lifestyle into one journey. He explained: “Travellers can experience the depth of Rome, the artistry of Florence, and the relaxed coastal pace of the Amalfi Coast, all without feeling too rushed.”
He added: “For me, Puglia in Italy, with its whitewashed towns, Adriatic coastline and exceptional local cuisine, delivers an authentic summer experience without the intensity and crowds of other Italian hotspots. It’s one of the few destinations that consistently delivers on expectations, making it a reliable choice for making memorable experiences every time you visit.”
